Posted by: cassymuronaka | January 14, 2011

Inexplicable Incredible India

Imaginary conversation at the India Tourism office, as it contemplates launching a new campaign to draw American tourists to India:

Marketing Guy #1:  Let’s talk about the poster now.  We need something to grab people’s attention. What’s the one word or phrase that sums up our country and makes people want to visit it?

Marketing Guy #2:  I know! …………..  PURE WHITE!

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Responses

  1. OK, OK, so maybe the Indian PR guy was schooled in the American South. Have we checked for any hidden Confederate flags?

    • Maybe they are inside the Taj Mahal.

  2. It’s not just pure white. They’ve got images for “mystic maroon” and “mustard yellow” and “water color” and a bunch of others. It still doesn’t make a lot of sense to me, but it’s less weird than just pure white.


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