Posted by: cassymuronaka | February 6, 2010

A political ad so bad it’s good

Carly Fiorina’s opponent in the race for the Republican nomination for the U.S. Senate seat in California is so pleased with the sheer awfulness of an attack ad directed at him that he has already raised money by incorporating the video ad into his own campaign.

Former congressman Tom Campbell, the subject of the viral sensation known as “Demon Sheep,” said yesterday on Patt Morrison’s KPCC’s (FM 89.3) afternoon talk show that the criticism in the negative political ad is “so over the top, that it actually helps me.” Campbell explained that after he “sent it out myself,” he “had the greatest day of contributions online” that he has had in his campaign thus far.

Both Fiorina and Campbell wish to unseat Barbara Boxer, a Democrat, this year. Fiorina, whose primary claim to fame is being fired as Hewlett Packard’s CEO, began her campaign last fall with a whimper, by admitting that she rarely voted in California elections and had never served in any form of public office.

Hoping to increase her visibility, she has unleashed a flock of gentle barnyard creatures who apparently are supposed to represent “the men we admire, we aspire to be,” according to the narrator of the video.

Sheep. Carly thinks we elect sheep. Well, she isn’t far off the mark right now, but that’s blog entry for another day.

As if using substituting sheep for Senate leaders, or California voters, weren’t bad enough, the sheep are stalked in Fiorina’s video by a man crawling around on all fours, with red glowing eyes and dressed up in sheepwear. This is supposed to be Tom Campbell, the man who claims to be a fiscal conservative, but isn’t. At least, that’s how Fiorina is playing it.

The video has received half a million hits already on YouTube, no doubt far more than will be voting in the primaries or final election.



  1. For anyone who thinks this is a crafty move, let me point out that Carly helped McCain lose. Here’s a post from September 2008 on the Wall Street Journal site —

    McCain campaign economic adviser Carly Fiorina offered a blunt assessment of John McCain’s running mate, Sarah Palin, when asked if she thought the Alaska governor was qualified to run a major company, such as Hewlett Packard, were Fiorina was once CEO.

    “No, I don’t,” Fiorina responded. “But you know what, that’s not what she’s running for.”

    Fiorina made the remarks today on St. Louis’s KTRS Radio to this question: “I want to ask you a question about experience, as somebody who has worked her way up from a secretary to run Hewlett Packard, does Sarah Palin–John McCain obviously thinks she has the experience to become president of the United States–do you think she has the experience to run a major company like Hewlett Packard?”

    Fiorina did, however, stress Palin’s executive experience compared to Democratic rival Barack Obama. “I find it quite stunning actually that the Barack Obama campaign is questioning Sarah Palin’s experience,” she said. “She has more executive experience than he does and she is the vice presidential nominee and he is the presidential nominee.”

    UPDATE: In a subsequent appearance on MSNBC, Fiorina was asked about her Palin remark. “I don’t think John McCain could run a major corporation. I don’t think Barack Obama could run a major corporation. I don’t think Joe Biden could,” she said, “But it is not the same as being the president or vice president of the United States. It is a fallacy to suggest that the country is like a company, so of course, to run a business, you have to have a lifetime of experience in business, but that’s not what Sarah Palin, John McCain, Barack Obama or Joe Biden are doing.”

    MY COMMENT — Keep in mind that all this went down in the midst of a severe financial crisis that convinced undecided voters that maybe McCain wasn’t up to the task. Here’s what the Obama campaign said at the time —

    “If John McCain’s top economic advisor doesn’t think he can run a corporation, how on Earth can he run the largest economy in the world in the midst of a financial crisis? Apparently even the people who run his campaign agree that the economy is an issue John McCain doesn’t understand as well as he should,” said Obama campaign spokesman Tommy Vietor.

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